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Press Room


November 16, 2023
The Florida Aquarium


TAMPA, FL (November 16, 2023)—The Florida Aquarium is proud to announce PAR, an innovative provider of scientifically valid assessments of mental health and human performance, as presenting sponsor of the Aquarium’s latest addition, MORPH’D. The Lutz-based business has committed to a multi-year collaboration to support this unique gallery, which made its debut in July 2023 as the first phase of the Aquarium’s $40 million expansion plan.

PAR shares the gallery’s vision to encourage learning and connection driven by scientific exploration. The company believes MORPH’D engages children, families and the local community by showcasing the incredible stories of adaptation found in the various animals.

“At PAR, we live by our motto—’Creating Connections. Changing Lives,’ which is why we became a presenting sponsor,” said PAR CEO Kristin Greco. “It is vital to our mission that we support resources in the Tampa Bay area that benefit the community, create meaningful impact, and uplift the environment as a whole. Spending time connecting to nature provides countless benefits for our overall wellbeing. I have experienced this firsthand, and I am inspired by the important work The Florida Aquarium does to provide this to our community.”

MORPH’D features 18 unique species from around the world including axolotls, paddlefish, epaulette sharks and four-eyed fish. The gallery provides an interactive and immersive experience, offering visitors of all ages an opportunity to connect with nature, understand how these curious creatures have adapted over time and discover the secrets of their survival.

“We greatly appreciate PAR’s generous support of the Aquarium as the presenting sponsor of our newest experience, MORPH’D,” said Roger Germann, The Florida Aquarium President and CEO. “PAR’s CEO Kristin Greco and their Board have had a longstanding history of supporting Tampa Bay nonprofits and their investment in The Florida Aquarium demonstrates their continued commitment to our community. Thanks to corporate philanthropists like PAR, the Aquarium is able to save more wildlife, educate more students, and engage more guests through world-class exhibits and programs.”

CLICK HERE to download photos and video supporting this announcement.

Contact The Florida Aquarium communications@flaquarium.org

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